It had been a while since I posted anything. I found a few thread on NUF asking for recommendation for ads provider to help support the hosting etc. Now, I’ll be honest here. Most of them sucks. The only provider worthwhile to pursue is Google Adsense, or the likes. However, I’m recommending a provider that has been the best bang for the buck for me, even better than Google Ads. If you’re already doing something for the labor of love, why don’t earned something more from it instead of the crappy few pennies.
The screenshot above is the earnings for this website for the last week of March 2017, ie, about a week ago. I blurred out most of them, except the EPMV column.
Look at the EPMV, it’s earnings per mille visitor. It meant that I earned about $8 for each thousand visit to this website. Just look into your site stat and multiply 8 with how many thousands of visitors you get for an estimate of revenue income. Note: this is EPMV, not CPM. Divide your earnings by the amount of visitors to get equivalent apple to apple comparison.
Keep in mind that these are untargeted ads because this website is used to host my translations, and not intended to sell anything. If the ads were targeted with specific content, I would expect the EPMV to be much much higher. Also I haven’t posted anything here since last year, so the amount of visitor is just a trickle but the EPMV still hold well.
But, how does it compared to your current ads provider? Well, there’s an option in Ezoic to split test the result against your current configuration. It acted like an A/B testing: showing your original website to one visitor, and then showing the one with Ezoic to another. It then compiled the data to show which one provided higher earnings. I split tested it with Google Ads, and simply put ads placeholders in various section of the sites. I didn’t actually put that much options for testing. But still, after just two weeks of testing last year, I converted the site to 100% using Ezoic because I can see with my own eyes how much higher I am earning with Ezoic than the rest.
If you’re using something like Wordads or Revenuehits etc, screw them. You’re not getting anything of worth from it. When I first started implementing Ezoic, its payout isn’t that high because it’s still experimenting with the configurations, but the earnings from that month alone was already higher than what I earned with Wordads in 4 months.
With Ezoic, you can test for a lot of things – ad design (color, font, borders, background), ad placement, and ad sizes. Adjust the amount of ads, mobile etc.
I still used the original setting after I played around with Ezoic for about 2 hours last year, and never bothered to change anything after that. I’d seen sites with $30 EPMV with proper optimization, but I’m too lazy to do that. As long as this can cover my hosting charges, I’m okay with it.
Ezoic is actually an ad partner of Adsense that provided ad testing and optimization. That’s why it can outweighed the revenue earned from just Adsense alone because it can test the best configuration that provided the highest revenue.
There’s also an Ad Mediation option if you have other ad providers, that you can put in to compete with Ezoic ads to see who can bid higher to put ads in your sites, giving it further data points to test for what provided the higher revenue. Think of it as a computer that tweaks and test your site in the back. If you have accounts with the ads provider below, just sign up and add them to the bidding competition. Ezoic allowed for up to 5 ads per page, but with the mediation, if you want, you can include much more ads than that. Personally, I didn’t bothered much. Will I earned more if I included more ads, yes, but there’s user experience to take into account. Ezoic ads itself came from AdX, an Ad exchange that includes Google ads. It’s a huge ad network with loads of advertisers bidding for ad spot. The picture below showed how many partner there is that can be used in Mediation.
If you have a translator site that’s prone to crashing because of sudden visitor influx, Ezoic can help with that too. Read on below.
The initial setup for Ezoic is a bit more time consuming, and needed some slight tech savvy then your simple install plugin and turn on. I used Ad Inserter to place my ads. I would recommend to adjust the nameservers to Ezoic because they also offered CDN which makes the sites go faster. Imagined this, my site is hosted in Texas, USA. Someone from New York will access my site faster than someone in Singapore because of the distance. But with CDN, Ezoic will make local copies of my site around the world. Someone from New York will still visit my web host, while someone from Singapore might visit the local copy in Hong Kong etc.
This will also help with the spike issue that crashed the site seen in other translator sites because the server wasn’t able to handle the sudden influx of people each time a chapter was released. With CDN, a portion of your visitors will visit the local copy instead of your webhost. Your webhost doesn’t need to handle that much amount of visitor at once and thus, wouldn’t crash. The burden would be spread out. You also don’t need to pay that much for your own higher spec VPN server and can remained on the shared server option. Ezoic used the Amazon Web Services system as its CDN. The only way for the CDN to go down is if Amazon itself crashed, which I assumed, is much less frequent that. Hence, CDN also help with DDOS attacks because it can filter before it reached your webhost,
Ezoic will also help flag your content for possible Adsense TOS violations. If you have Adsense account, it’ll warn you before you get your account banned. Like when I wrote “X.X.X.” (no . in between to prevent this post from getting flagged) in one of the chapters before, Ezoic didn’t show any ads there because they flagged it as possible adult theme. I just adjust the wording and the ads showed up again.
Ezoic is free if you let them show a small ad at the bottom of the page. You can pay to remove them. $49 if you earn $1000 per month. $498 is you earned $10k per month. It’s scaled. For this site, I just used the free option.
Ezoic is accepting of a lot of sites, and much easier to get in than Adsense. Just don’t do anything initially that would let them flagged you.
I find that I’m not that coherent in my explanation above, with certain jump around, but my message is just, try out Ezoic as your ad provider. Compared to a lot of providers I tried before, it’s not bad. Keep in mind not to do anything funky when applying. If Google Ads won’t accept certain practices, Ezoic won’t accept sites that do those practices as well since it’s going along with the guidelines, but acceptance is much quicker compared to Google Ads alone. Ezoic required a certain level of visitors beforehand.
Note: I earned a commission if you signed up through my link, at no cost to you. It’s performance based. If your site earned well, I earned a bit more.